Graphics & Design
The family business Turiel-Dammkultur has the aim to improve farming for the better. I was asked to help refresh the company's visual identity through redesigning the logo, creating a colour palette and harmonising the typeface. The new aesthetic served in an informative magazine for their clients. I translated complex processes into minimalistic 2D illustrations. These clear informative graphics were integrated with text in a layout resulting in a unique magazine showing their company’s identity, history and product portfolio.
These artistic yet realistic illustrations are based on photos. They tell a story that inspires curiosity in the observer to discover production cycles and projects.
Logo development and animation for The Voice Coach. Generating a branding solution that is instantly recognisable yet simultaneously appealing to a wide target group.
Pictures have the power to describe the usage of a product in a simple way. In 2020 I illustrated the handling of reusable containers for supermarkets made by PFABO. I also summarised the visual identity in a Style Guide by analysing their target group, company character and desired forms and colours.